All-time high market share boosts Dixons Carphone financials

All-time high market share boosts Dixons Carphone financials

Dixons Carphone has recorded another year of strong financial performance.

The retailer saw UK revenues grow 6% for 2016, with Group profits up over 17% before tax.

Fresh from his Person of the Year award Group CEO Sebastian James explained that an all-time high market share been a driving factor in the growth. This had been combined with the completion of merger activities and other expansions in the business’ strategy.

James also praised the retailer’s competitive performance against ‘pure-play’ retailers he also highlighted the brands Black Friday showing.  

The Dixons Carphone boss said: ‘In this momentous year we have largely completed our merger activities, driven customer satisfaction and market share to all-time highs in virtually all of our markets, made our shops more interactive and exciting while becoming ever more competitive with pure-play retailers, launched a new joint venture in the US, launched a new UK mobile network, and embarked on an ambitious property plan in the UK and Ireland. We also had our biggest ever trading day on Black Friday last year.’

Future plans

James also took the opportunity to set out the brands future plans which include more store upgrades: ‘We have very ambitious plans this year which include making every one of the former Dixons stores one of the new 3-in-1 shops, introducing a lively and interactive new e-Commerce platform to Carphone Warehouse, opening Europe’s most modern distribution centre in Sweden, introducing same-day delivery, rolling out c.150 new stores in the US with Sprint, delivering our honeyBee platform to major global clients, launching our new home services division with a mandate to become a true emergency service for customers across the UK, and continuing to drive market share, price competitiveness and customer satisfaction everywhere. It is likely to be busy.’

Brexit debate

Dixons Carphone were one of the UK mobile businesses to public support the Remain campaign. James has since said the UK must stay in the single market. Responding to Brexit directly he said: ‘Our view is that, as the strongest player in our market and despite the volatility that is the inevitable consequence of such change, we expect to find opportunities for additional growth and further consolidate our position as the leader in the UK market.’


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