7/1/2016 1:28:36 PM
Vodafone piles pressure on EE & O2 with pay as you go roaming cut
Vodafone has scrapped European roaming charges across its pay as you go bundles for the summer.
The network explained that the all inclusive roaming will be available to PAYG customers for the months of July and August, offering 100 minutes, texts and 500MB data to use abroad.This will be across Vodafone’s 30-day Big Value Bundles, which range from £10 up to £30.
The announcement comes hot on the heels of Vodafone decision to scrap European roaming charges across its 12 and 24 pay-monthly deals. It followed Tesco Mobile’s move to ditch roaming charges across its pay-monthly and PAYG deals from May to September.
EU roaming pressure
A number of operators have started to make changes to their roaming charges after legislation put forward by the European Parliament on 30th April 2016 forced network to slash roaming by 70%. This was in preparation for EU plans to get rid of all roaming charges in the region by 2017. Carphone Warehouse MVNO iD already offer all inclusive roaming as does Three with its Feel at Home proposition.
Sunetra Chakravarti, editor of Mobile Choice, has previously told Mobile that this will put added pressure on EE and O2 who have yet to announce free roaming. She said: ‘Free roaming in 40 countries from Vodafone makes Tesco’s brilliant offer seem a bit pale in comparison and make Three and iD dig deeper for a better consumer proposition. The networks hit the hardest will be EE and O2 as they currently don’t have free roaming with their deals.