Huawei has reported a 40% sales revenue increase for the first half of the year.
However the manufacturer’s results showed that margin for the brand dropped to 12% from 18% from the same period in 2015.
CFO Sabrina Meng said that it had seen improvements across all three of the brands business groups: ’We achieved steady growth across all three of our business groups, thanks to a well-balanced global presence and an unwavering focus on our pipe strategy. We are confident that Huawei will maintain its current momentum, and round out the full year in a positive financial position backed by sound ongoing operations.’
The Chinese telecoms giant has made no secret of its desire to grow its consumer business. The brand has pushed both Huawei and Honor products in a number of markets in a bid to increase its market share.
Huawei reported that this side of the business had ‘maintained steady growth globally’. Adding that its ‘flagship products, such as the P9, Mate 8, Honor V8, and MateBook, all won significant support from consumers around the world.’
The manufacturer claimed that Huawei ‘has become one of the most favoured device brands in nearly 30 countries’, but did not reveal where exactly where.