Alcatel has kick started a national virtual reality (VR) campaign to coincide with the launch of its new Idol 4 device.
The #BoomMeUp campaign will see Alcatel bring VR demonstrations to mobile retailers at a number of UK cities via its boom taxi. Users inside the taxi will be able to experience a range of immersive situations using Idol 4 technology.
The manufacturer is gearing up for a major VR push after announcing in June it has partnered with Google to launch a VR ready device, due to hit the market in the first half of 2017. Its new campaign follows on the heels of its first major UK consumer promotion, which offered free European flights with every purchase of its new Pop 4 handset.
Speaking to Mobile at the time, Alcatel’s UK head William Paterson said now was the time for the manufacturer to get closer to the consumer. This strategy saw Alcatel drop Onetouch from its name to appeal more to millennials.
Commenting on the new campaign launch, Paterson said there had been a positive response: ‘We had fantastic feedback from customers and media following the launch of the IDOL 4 and we are super excited to bring this to the consumer.
‘The Boom Taxi delivers an innovative user experience by offering a bespoke activation that highlights the key features of the handset – Boom Key, quality camera, great music, speakers and gaming.’