8/9/2016 3:28:46 PM
Vodafone scraps landline charges in broadband attack
Vodafone has made an aggressive push to claim a share of the broadband market by scrapping landline charges.
The network has long had its sights on the market after its billion pound acquisition of Cable & Wireless in 2012 and has also been openly critical of market rivals. Vodafone was very public in expressing its concerns over BT earlier this year, urging UK regulators to review a combined BT/EE that also had full control of Openreach.
The latest announcement will see Vodafone look to boost its broadband customer numbers, giving the network the edge over rivals Sky, TalkTalk and BT by offering the cheapest option on the market.
Glafkos Persianis, commercial director at Vodafone UK said: ‘Giving our customers the opportunity to break free from hidden line rental charges is our way of letting our customers know that we are listening and that we are serious about providing them with the Unlimited Home Broadband experience that they deserve.
‘We started our journey into fibre optic home broadband just over a year ago and are delighted to show that we are a truly innovative and customer focused provider. We know our customers depend on us to stay connected, and now we can satisfy their needs both at home and on the go whilst also putting an end to line rental charges.’