Samsung has said that demand for its latest Galaxy Note 7 device has exceeded expectations as pre-orders hit the UK.
The new handset launched in a UK a fortnight ago and marked two years since a Note device had been available in the UK after Samsung’s previous Note 5 failed to get a European release.
The manufacturer made the decision to bring the Note series back to the region after seeing huge demand. This is something which Samsung’s UK head Conor Pierce claimed will result in a major sales surge. This has been echoed by the dealer channel, with many players predicting the Note 7 to ‘steal a march’ on Apple.
However, Pierce said that in order to deal with this demand, device supply will be limited; a tactic previously used by the manufacturer to boost sales of its Galaxy S7 device.
Pierce commented: ‘As the success of our Galaxy S7, S7 edge & Gear VR illustrated earlier this year, we know there is high demand for our premium smartphones and the Note7’s combination of refined design and purposeful innovations such as an enhanced S Pen and iris scanning adds to our premium portfolio’s appeal.
‘Market reaction, combined with extremely positive feedback from our carrier and retail partners, indicates that the Note7 will exceed our original sales forecasts for the region by some distance. As such, the number of pre-order units will be limited due to the unprecedented demand, which will enable us to meet as much of this anticipated demand as possible and minimise any potential consumer disappointment when the device goes on general sale next month.’
Note 7 hits the high street
Carphone Warehouse has been one of the first UK retailers to announce that it will stock the new Note 7 handset. The high street name said the device will be available from 2nd September on a number of tariffs, starting at £699 SIM free or £59 a month on Vodafone. Pre-orders will receive the new Samsung Gear VR headset for free, while both devices will be available at the retailer for in-store demos.