Samsung drives millennial opportunity with new devices

Samsung drives millennial opportunity with new devices

Samsung has revealed plans to gear its devices towards millennials and young professionals.

Research released by the manufacturer found that 12% of workers and 24% of millennials have or are planning to leave their careers to pursue one they are passionate about. Of those surveyed 59% said tablets and laptops are crucial to getting their new careers off the ground.

Samsung are hoping to tap into this market by marketing their handsets as ‘tools of the trade’. This comes off the back of the launch of Samsung’s new TabPro S 2-in-1 tablet as well as the new Galaxy Note 7, which has already received strong demand from the b2b sector.

Commenting on this Conor Pierce, VP, IT and Mobile Division, Samsung UK & Ireland said: ‘Mobile technology has now developed to become the enabler of a modern flexible lifestyle. With the flexibility of a tablet, the performance of a laptop and WiFi and 4G options to choose from, the Galaxy TabPro S is the perfect device to empower you to pursue your passions.

‘Our wider mobile portfolio, such as the recently announced Galaxy Note7 with its advanced S Pen, large screen size, wireless charging and enhanced security capabilities, means we offer a range of solutions to help you be at your most productive, wherever you are.”

 

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