EE all guns blazing as Apple pre-orders begin

EE all guns blazing as Apple pre-orders begin

EE will leverage a number of its exclusive partnerships and services to push pre-orders of the iPhone 7 and iPhone 7 Plus.

The network confirmed that it will be stocking both of the new flagship devices, which were unveiled by Apple CEO Tim Cook on 7th September.

EE will take advantage of its recent deal with Apple to give customers free access to the US tech giant’s streaming service; Apple Music. Announced earlier this month, the partnership marked the first of its kind between Apple and a UK network.

Customers pre-ordering the new Apple flagships will also get free access to BT Sports; a deal that saw EE take leverage of BT’s assets for the first time following its successful takeover by the telecoms giant.

Directly competing with Apple’s Upgrade Programme, EE will be also offering the new handsets on its 4GEE Max plans. These data heavy tariffs start at £65.99 and will also enable users to upgrade to the latest iPhone model every year by trading in their own handset. This will be coupled with a recent upgrade to the network, with EE boosting capacity to ensure smartphones run faster.

‘As well as being the UK’s biggest and fastest network, EE is able to provide iPhone 7 and iPhone 7 Plus customers with blisteringly fast download speeds that no other network can match. We also cover more of the UK with super-fast 4G coverage, keeping customers connected in more places than any other’ said Marc Allera, CEO, EE. ‘With WiFi Calling and 4G Calling as well as great benefits like free BT Sport, Apple Music and inclusive EU roaming - customers who choose iPhone 7 or iPhone 7 Plus as well as Apple Watch on EE will receive an unrivalled experience.’



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