Samsung has urgently called on consumers to return Galaxy Note 7 devices amid further reports of exploding handsets.
Despite the manufacturer issuing a global recall on 2nd September, there have been more cases of the flagship catching fire. USA Today reported one in Australia and another in Florida, where a device exploded after being left charging in a jeep, destroying the vehicle.
The Note 7 has also reportedly been banned by a number of airlines, with travellers told to not put the device in check baggage or turn it on whilst in-flight.
Samsung’s President DJ Koh has now stepped forward to urge customers to ‘power down’ the flagships and immediately hand them back to the manufacturer via its Replacement Programme.
‘Our number one priority is the safety of our customers. We are asking users to power down their Galaxy Note7s and exchange them as soon as possible,’ he said. ‘We are expediting replacement devices so that they can be provided through the exchange program as conveniently as possible and in compliance with related regulations. We sincerely thank our customers for their understanding and patience.’
No long term damage?
Samsung took the drastic step of halting all shipments and sales of the flagship after 35 complaints of batteries catching fire. The decision was a major blow for the manufacturer, costing it $1bn and weakening its position against Apple, which launched the iPhone 7 and iPhone 7 Plus a week later.
Despite this, many in the market do not believe that the fall back will affect Samsung in the long term. Industry dealers told Mobile that while Samsung may have been overcautious in its approach, the manufacturers quick thinking to pull the faulty flagships may boost consumer trust in the brand.