Huawei has partnered with legendary camera manufacturer Leica on a research and development centre in Germany.
The manufacturer has placed a heavy emphasis on the cameras of its most recent flagship devices. The latest the P9 featured a camera that had been developed by Leica. Now the two brands have taking their relationship to the next level with the announcement of an R&D centre.
Known as the ‘Max Berek Innovation Lab’ the centre islocated at Leica’s global HQ in Wetzlar, Germany, comes seven months after the public announcement of their long-term technology partnership was first announced.
Huawei explained that the centre had been established in order to drive further development of optical systems and software-based technologies to improve imaging quality in a wide range of photographic and mobile device applications. The centre will also work on augmented reality (AR) and virtual reality (VR) solutions.
Ren Zhengfei, CEO of Huawei: ‘In the future, over 90 percent of data traffic will be images and videos. The Max Berek Innovation Lab provides the capacity to establish an even closer partnership with Leica, leading to continuous improvements in image and video quality. As a result, we will deliver the most advanced innovations in the smartphone camera market and bring greater value to consumers.’