A number of senior figures from within the mobile market have expressed their delight at wins at the Mobile Choice Consumer Awards 2016.
Samsung mobile boss Conor Pierce was one of those in attendance who expressed his delight at winning the Best Manufacturer and Phone of the Year awards, ‘Manufacturer of the year is the most prestigious prize to win’ said Pierce, ‘the competition is intense, and the market is very competitive. It’s really good to see that people have voted for Samsung, seeing them as the most innovative and the manufacturer that has the biggest and best range. It means a lot.’
‘2015 on the back of the S6 was phenomenally successful, and 2016 it’s not just been about the product, the team has done an exceptional job, really engaging with the market and consumers. We’re lucky to have such a beautiful portfolio of products across our entire range. So a great team performance and really great support from our partners.’
In the Best Network category it was EE that were triumphant, its director of RAN Mansoor Hanif explained that he believed the success was testament to the fact the operator had not become complacent despite it being the fourth year in a row the brand had claimed the award: ‘I was saying to my colleagues that several years ago we always aimed to win awards. To stay at the top is very difficult, so I’m really pleased that our teams have not become arrogant or complacent. Every time that we keep winning, I’m very proud of that. The day that we become arrogant or complacent is the day we stop winning.
Best High Street Retailer was won by Carphone Warehouse whose retail director for standalone stores, Mike Carslake attributed to a focus on service: ‘Everyone that’s up for the award delivers great service to the customers, but I think when you look at what we do for the colleagues, with things like PinPoint, that’s why we’ve been recognised’
EE’s owners BT also triumphed in the network categories winning Best Network Deal-under £25 Sen Mansourpour, general manager mobile propositions, BT gave his reaction to the prize: ‘It’s a huge thing to win, people worked really hard on BT Mobile, to be really customer focussed and really try to listen to what customers wanted which makes it a massive thing to win’
A full list of the night’s winners can be found here.