Chinese manufacturer Huawei has announced two new devices at a launch event in Munich, the Mate 9 and the Porsche design Huawei Mate 9. The collaboration with the German car manufacturer follows Huawei’s earlier collaboration with German classic camera manufacturer, Leica on the Huawei P9.
Porsche previously worked with Blackberry to create collaborative handsets such as the P’9983, but has seemingly switch ships following the Canadian handset manufacturer’s decline.
Huawei’s European vice president of media affairs, Adam Mynott explained the strategy behind the collaboration to Mobile at the phone launch event in Munich, ‘Just as with Leica and the P9, the Porsche design collaboration on the M9 will help to differentiate us from the market, we’re not just producing high end devices, but partnering on the lifestyle side as well to help increase our brand awareness.’
Feature wise, the Mate 9 closely matches the spec of other Phablet devices such as the defunct Note7, with 4GB of RAM, 12MP dual rear camera, 64GB of storage, a 5.9 inch display and a 4,000 mAh battery. The Porsche version goes even further, with a market leading 6GB of RAM and 256GB of storage.
Huawei Consumer Business Group CEO Richard Yu described the handsets stating, ‘In developing the HUAWEI Mate 9, we started with a simple question – how can we improve every element of the smartphone experience?’
He continued, ‘We know that for today’s business users, a fast and functional smartphone is just the beginning. Consumers also want a gorgeous design and intuitive features, so we created two new devices at the forefront of hardware and software innovation. The result is the new Mate Series, breathtakingly new, inside and out.’
Mynott also discussed with Mobile the opportunities for the device in the UK market, stating, ‘At the moment our brand in the consumer area in the UK is very low, so there’s massive opportunity for growth and that’s beginning to happen. Compared to some other European markets such as Italy and Spain where brand awareness is much higher, we’ve got ground to make up, but we’ve had a very good performance thus far in the consumer division in the UK so we are confident we are heading in the right direction.’