Carphone Warehouse’s report predicts 10% of homes will have a VR device by Christmas, doubling the number of homes currently VR ready. The report, carried out by CCS Insight, shows VR and AR to be the year’s fastest growing wearable category (172% growth), with smart watches in second (49% growth) and fitness trackers in third (30%).
In an effort to make the most out of Santa’s predicted VR shopping spree, Carphone also announced that each pay monthly android phone sold will come with a free Goji VR headset, with Samsung S7 and S7 edge buyer receiving a Gear VR instead. The only exception to the rule is Google’s Pixel devices, which are specifically barred from the deal; presumably to keep the path clear for Google’s own VR device launch expected later today.
Carphone Warehouse’s director of accessories, Dean Kramer explained the deals stating, ‘Christmas 2016 will see VR become truly mainstream. Gaming is without doubt the reason most consumers are interested in VR but this is just the beginning. As more and more players enter the market, the more content and choice of headsets will become available. ‘
However, it’s not all CGI roses for VR, 57% of customers felt VR is too expensive, 8% think wearing the devices is unfashionable and 7% are confused about what content is available.