Exclusive: Huawei’s targeted distribution channels for 2017 revealed

Exclusive: Huawei’s targeted distribution channels for 2017 revealed

Huawei are planning to widen their high street and B2B distribution in the UK in 2017, according to the company’s UK sales director, Rhys Saunders.


Speaking to Mobile ahead of the company’s recent Nova device launch, Saunders described how while 2016 focused on the operator space and their ‘key retailer’ of Carphone Warehouse, 2017 would be about the potential for an expanded presence elsewhere.  When asked about this change of strategy he stated, ‘We’re looking at widening our distribution, we’ve been very focused on the operator space and our key retailer Dixons Carphone, we’re now looking at widening that distribution in 2017 and broadening that portfolio.


When asked to elaborate on what these are likely to include, the UK sales director told Mobile, ‘Just other retailers that have done well in the mobile market, the catalogue channels and some MVNOs that we’re in discussion with.’


Argos stocks a larger range of brands than every single one of the high street’s big five combined, offering non-traditional high-street players such as Wileyfox, Kazam, CAT and Medion a presence in traditional retail. Announcing a focus on mobile in 2013 with the launch of a dedicated Argos mobile device online shop, by the following year mobile devices accounted for over £800 million of sales.


In terms of the MVNO Huawei are in discussions with, neither Tesco Mobile nor Virgin Media currently stock Huawei’s main devices, making both strong candidates for being the mystery MVNO.


B2B channels will also grow in importance with Rhys Saunders stating , ’It hasn’t been a priority in the last one or two years but it’s something we’re now focusing on coming into 2017.’ He added, ‘we need to pick up those operator B2B channels to work with them closer to secure wider ranging in corporates and SMEs.’


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