Sky is to finally enter the mobile market, offering SIM only contracts to 50,000 pre-registered consumers from mid December, with a full SIM-only launch in January 2015 followed by device plans later in the year.
Sky Mobile is the first on the market to offer a “piggybank” of data that allows customers to save any spare data accumulated through their monthly plan for up to three years. Though other operators such as Virgin Mobile and iD do offer a one month data rollover service for customers already.
Sky’s MVNO, running on O2’s network also features the ability to move up and down plans on a monthly basis according to use, free calls and texts for Sky TV customers and the ability for Sky TV customers to sync shows from their Sky TV box.
Commenting on the launch, Sky’s UK and Ireland CEO Stehen Van Rooyen stated, ‘We felt it was time to shake up the mobile market and give customers a completely new way to manage their mobile plan – something no one else is offering. We’ve designed it based on what people told us they want – it’s easy, flexible and transparent and it puts the customer in control. With £2 billion being wasted each year on unused data in the UK, Sky Mobile customers will only pay for what they use.’
The MVNO’s three data plans are 1GB for £10, 3GB for £15 and 5GB for £20. Non Sky TV customers would need to pay an additional £10 per month for unlimited calls and texts, or use a pay as you go system.
EE’s press office responded to Sky Mobile’s offering by sending out a fact file of stats deriding O2’s ability to supply the data and streaming-heavy services that Sky Mobile’s deals include. This included O2’s poor Ofcom, Rootmetrics and OpenSignal performance on data speed, stability. The press release by EE comes just days after they called on their rivals to be ‘Clear on Coverage.’