Vodafone ditches ‘use it or lose it’ PAYG approach

Vodafone ditches ‘use it or lose it’ PAYG approach

Vodafone Big Value Bundle pre-pay customers will be able to roll over any unused data from one month to the next, as long as they continue to top-up the account.


This follows earlier additions to Vodafone’s PAYG proposition this year including mid-month upgrades, increased data extras and inclusive data roaming.


This makes the UK network another offering which allows customers to continue their data over into the next period, with Sky Mobile launching a three year long data rollover in November, and Virgin Media, O2 and ID also have some form of data rollover as well.


PAYG and SIM only tariffs are both increasing in market share with PAYG increasing 3% from 2010 to 2015 and SIM-only increasing 11% in the same period. Collectively this represented 32% of the market as of 2015.


Glafkos Persianis, Vodafone UK commercial director said, ‘We are delighted to be offering yet another industry first to our customers by introducing data rollover. Through listening to our customers, we’re determined to simplify our products and offer even better value for money, so that they can enjoy the UK’s winning network wherever they are.’


Please wait...

Please write code to prove you're human