Sky Mobile’s O2 based MVNO launched today to new customers, having previously opened to pre-registered customers in mid-December.
The addition to Sky group’s communication services completes their status as a quad play provider, offering additional benefits for Sky TV customers.
Research carried out by the new mobile player last year revealed that £2 billion is wasted by UK consumers each year in unused data. In relation to this, Sky Mobile announced that users would be able to roll over their data for up to three years.
Announcing their launch of the MVNO, Sky UK and Ireland CEO Stephen van Rooyen said ‘We’re excited that Sky Mobile goes on nationwide sale today, which is great news for UK consumers. Right now mobile contracts are inflexible and confusing and we all know people are buying more data than they need to avoid those extra charges. With Sky Mobile we’ve provided the solution, offering flexibility and great value so our customers’ unused data will be theirs to keep and they can create a plan that’s right for them, month to month. And there’s even more benefits for Sky TV customers with free UK calls and texts, plus the ability to sync with their Sky+ box.’
While launching as a SIM-only only proposition, Sky has previously stated that it expects to launch device inclusive contracts later this year, with Apple and Samsung already onboard as partners and more to follow.
Speaking to Mobile in November, Sky’s director of converged services Vince Russell said there was little need for additional manufacturer’s products stating, ‘The handset market is quite dynamic, we have the flexibility to get the handsets we need if something becomes a must-have device, but I think we’re very happy that Apple and Samsung meet the needs of the majority of our customers initially.’