Dixons Carphone expected to announce Xmas cheer

Dixons Carphone expected to announce Xmas cheer

Dixons Carphone is expected to announce an increase in its Christmas 2016 sales, bucking trends on the High Street.


The company, which is behind Carphone Warehouse, Currys and PC World, reports its results tomorrow, 24th January, and analysts are speculating that a record Black Friday and a surge in online shopping will have driven up sales.

Predictions of a 2.5pc lift in sales for the 10 weeks to Jan 7 will include a 3.5pc increase for UK business - but these forecasts are lower than the 5pc growth Dixons Carphone recorded last year.


If these predictions are right, Dixons Carphone will have defied trends in electrical retailing, which saw Black Friday discounting and a flat Christmas resulting in sales figures down 3 percent in 2016 against 2015. The brand’s Christmas deals included Carphone Warehouse’s popular offer of a free Goji VR headset with every purchase of a pay-monthly Android device.


Like other electrical retailers who rely heavily on imported stock, Dixons Carphone will have been hit by the Pound’s drop after the Brexit referendum, and it’s expected that Sebastian James, Dixons Carphone boss, will warn that its prices will have to rise later this year.


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