1/24/2017 2:28:04 PM
iD Mobile reaches 500,000 contract customers
iD Mobile, the 4G mobile network from Carphone Warehouse, has reached a customer base of 500,000 contract customers since the service launched in May 2015. The company says that accelerated recent growth has seen iD acquire 250,000 new contract customers in less than eight months since its first anniversary.
Adam Dunlop, General Manager at iD Mobile, commented: ‘We recognise that more than ever before, customers have a choice about where they purchase mobile services. Our aim is to address customer needs in new and innovative ways, while always offering great value for money on 4G data with our SIM only deals or the latest handsets. We would like to thank all our customers for placing their confidence in us since we launched 20 months ago. The first half a million contract customers is just the start from iD and we will shortly be announcing some exciting new developments to add to our offer for both new and existing customers.’
iD’s innovations include automatic Data Rollover for its customers at no extra cost, a ‘data cushion’ offer with selected contract handset deals, and a prepay offer. Brand awareness has been built through marketing initiatives including a six-month sponsorship of Family Guy on ITV2.