Giffgaff is to join the growing second hand device sales trend with their ‘Marketplace’, an online site allowing users to buy and sell quality tested devices.
Launching today, the new service sees sellers paid the next working day once the phone has been tested and confirmed to be of the quality grading previously stated. Those unhappy with the final quote will be able to have the phone delivered back to them free of charge. Giffgaff claims buyers from their site will receive ‘the most rigorously tested pre-owned phones on the market’ and will be able to purchase SIM-only deals at the point of sale, but the phones will all be unlocked.
Powering the device trade-in element of the marketplace is international device recycler and refurbishers, Redeem. Redeem run rival online sites such as envirofone and also run O2’s recycling service both in-store and online. Giffgaff is owned by Telefonica and their MVNO is reliant on their O2 network.
Kim Faura, giffgaff’s CCO described the new function stating, ‘The pre-owned phone market is worth nearly £1.2B in the UK. With Marketplace, giffgaff will help offer quality control to these phones by giving peace of mind to members that the phones they are buying are in excellent working order. By giving people a no-nonsense platform to help sell their phone we are also giving them an opportunity to recoup some money from their old devices. At giffgaff we are uniquely placed to offer members this value as the market pioneers of unlocked smartphones.’
Paul Adams, CEO of Redeem, said: 'Redeem has built up over 15 years of expertise in managing the take-back process for mobile phones and other devices from corporates and consumers. We look forward to working with giffgaff to provide a range of services to their customers, including a quick, secure and reliable way to trade-in their old devices, as well as an innovative valuation tool that gives an immediate estimate on the value of an old phone.'