Zest4 sets birthday goals for M2M and IoT

Zest4 sets birthday goals for M2M and IoT

Unified comms specialist Zest4 celebrates its fourth birthday this month, and says that its ambition is to become the go-to provider for M2M and IoT services.

Founded in January 2013 by Freddie Fazelynia and colleagues from his previous businesses 3a Telecom and Yes Telecom, Zest4’s initial focus was on Channel Management, offering mobile and connectivity solutions to mobile dealers and resellers, fixed line resellers and a small number of IT specialists. Within the first year of business the team realised the opportunity of offering a wider range of products and services to resellers, and has since been on a rapid journey of expansion.


By end of 2013 Zest4 had added telephony and data systems, and to support these had developed the Zest4 Partner training academy. Further products and services were added to the portfolio throughout 2015-16 including Office 365, a hardware recycling service, and mobile voice recording solutions.


M2M (machine-to-machine) solutions were always a key part of Zest4’s strategy, and early in 2014, the company became Telefonica O2's first M2M Wholesale partner.


In 2016, Zest4 recruited Anton Le Saux, formerly of Telefonica, as Head of MTM, and the team has continued to develop a range of end-to-end M2M solutions including Pre-Ethernet Solutions and Vehicle Tracking.


Commenting on the company’s fourth birthday, Mandy Fazelynia, Zest4’s Operations & Business Development Director, said, ‘We have had an incredible first four years in business and are very excited for the next four years. We are so lucky to have an amazing team of colleagues who share our ambitions for growth and work so very hard to help us achieve them. M2M solutions offer a huge opportunity for our partners and we are totally committed to helping them benefit from this opportunity and to support them every step of the way’.


Anton Le Saux commented ‘2017 will be a significant year in the development of M2M and IoT for Zest4. The partnership with Arkessa and the investment into development in this space is what really differentiates Zest4 from the rest of the market… .’


‘Channel partners will need to be engaged with a specialist to really profit from M2M or access the growing opportunity. At Zest4 our prime focus is on supporting and educating the channel partners to not only enable them to clearly see the bigger picture and understand the longer-term revenues that M2M offers but to also enable the channel partners to compete and win business in M2M. …’


‘The next goal for Zest4 is to become the go-to provider for M2M and IoT services in the channel.’



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