Ben Branson has stepped down as CEO of online mobile retailer Mobile Phones Direct after three years as head of the company. He is to be replaced by former Tech Data VP of services Richard Baxendale (pictured), a founding member of Tech Data's European executive leadership team.
Baxendale has a strong history in distribution, having spent 11 years in senior roles at Brightstar before his three year stint at Tech Data, making his new position at MPD his first foray into sitting on the other side of the negotiating table.
Also moving to MPD is former Lycamobile group marketing director Chris Liveing, who is to join the online retailer as CMO. Liveing left Lycamobile last May after five years in the role, telling Mobile that he had fulfilled his ‘personal objectives’ at the business.
Ranked 35th in the 2016 Fast Track 100 and 11th in the Profit Track 100, Mobile Phones Direct is a leading independent online retailer in the UK. They have achieved an 85.15% rise in revenue over three years, and secured over £79 million of sales in the last financial year. The Sunday Times described Mobile Phones Direct stating. ‘Chairman Karl Borges, 52, founded this online phone retailer in 2011 after starting with a bricks-and-mortar shop of the same name. Led by chief executive Ben Branson, 44, the Berkshire company sells mobilephone accessories, handsets from manufacturers such as Apple,Samsung and Sony, and contracts from providers EE, Vodafone and Talkmobile.’
Ben Branson told Mobile he'd stepped down in order to spend time back in his home country, Australia.
Mobile has contacted Mobile Phones Direct for comment on the changes and is awaiting their response.