Three has launched Wuntu, a customer rewards app. Described as ‘the start of a journey for Three in changing the game in loyalty programmes’, Wuntu will begin with seven offers each week, including rewards, discounts and experiences.
The app is designed to learn about its users and to improve their experience with the assortment of offers, rewards and content becoming more timely, targeted and tailored to people’s interests.
The offer looks designed to compete with the likes of O2's successful Priority loyalty scheme which is often credited with reducing customer churn.
Danny Dixon, Director of Digital Offers & Rewards at Three says: ‘Three’s aim is to simplify the complex landscape of loyalty programmes. Wuntu is unlike any other rewards programme out there. Over time, Wuntu will become innovative and intuitive, ultimately making the customer feel like a king. While at first the rewards it offers will be more generic, over time the mixture of offers, rewards and content will become increasingly catered to the users’ interests, the more they use it. It’s completely free to download for all Three customers, making it a real no-brainer for users to begin benefitting from immediately.’
Dixon continues: ‘We’re working with some fantastic partners for launch and the list is set to grow as the app gains popularity. The best part is that the app is very simple to use, so our customers will have a great user experience from the moment they download Wuntu through to how they claim their offers.’
Rewards and offers available on Wuntu will be spread across categories including Travel, Taste, Entertainment and Technology, with Three partnering with a number of brands including Deliveroo and Amazon. One of the offers currently available is the chance to win one of 10 five-night trips to New York City with lastminute.com. The line-up of offers will refresh every Thursday, with seven new deals made available to each user every week.
Wuntu is available to all Pay As You Go, Contract and Mobile Broadband Three customers. The app can be downloaded now from Google Play, iTunes and via Three’s app My3.