Nokia branded smartphones will soon be making a return to the UK following the MWC launch of the Nokia 3, Nokia 5, and Nokia 6 smartphones. Though using the Nokia brand, it’s Finnish newcomer HMD with the brains behind the return, merely paying a license to the original Nokia for use of the name.
The three smartphones all use the Android operating system and are all classed as ‘affordable phones’, ranging from around £194 for the Nokia 6, to around £118 for the Nokia 3. Despite this, the spec Is still pretty strong, in part due to strong support from Chinese manufacturing giant Foxconn.
The Nokia 6 features a 5.5” FHD display, a 16MP rear camera, 3GB RAM and 32GB internal storage while at the lower end, the Nokia 3 features a 5” HD display, an 8MP rear camera, 2GB RAM and 16 GB internal storage.
Though boasting of continuing Nokia’s reputation for resilient build quality, outside of the Gorilla Glass there’s none of the other features you’d expect of a device that boasts durability, such as an IP68 rating.
Running pure Android with no overlay or additional software, the key to all three devices is the balance between price and spec in the ultra competitive budget handset sector. This is where the legacy factor comes in, with senior figures at HMD strategizing that people’s fondness for Nokia as a phone manufacturer is still there, and capable of giving it the edge.
CEO of HMD Global, Arto Nummela’s comments supported this, stating at the launch, ‘Nokia has been one of the most iconic and recognisable phone brands globally for decades. In the short time since HMD was launched into the market, the positive reception we’ve had has been overwhelming; it seems everyone shares our excitement for this next chapter. Today’s consumers are more discerning and demanding than ever before and for us they will always come first. Our efforts in bringing together world class manufacturers, operating systems and technology partners sees us proudly unveiling our first global portfolio of smartphones with a Nokia soul, delivering the very best experience to everyone.’
HMD also received an endorsement from the old Nokia, with their interim president, Brad Rodrigues adding, ‘What HMD has created is remarkable. We’re excited to see the launch of a new family of smartphones, built to the standards that Nokia is known for.’
Speaking of legacy, there was one last launch from HMD today, the relaunch of the Nokia 3310 with an updated colour display, reduced weight and a price point of around £41.
All handset are expected to launch globally some time in Q2, with Carphone Warehouse being the first to throw their hat in the ring and take them into their stores. Commenting on the additions, their UK buying director of mobile Andrew Wilson, said, 'The Nokia 3310 is one of the most loved devices of our time and set the bar high when it comes to battery life and resilience, so we’re excited to have it back with a fresh new take. It’s the perfect device for customers on the hunt for a mobile they can depend on at an attractive price point, with all the necessities but stripping back all the extras.
‘This year is shaping up to be an exciting one for Nokia and we’re looking forward to selling Nokia feature and android phones again in 2017.’