Doro has launched its latest feature phone aimed at the senior market at MWC. The Doro 6050 has a new user interface and a range of features designed to facilitate an active and mobile lifestyle.
The Doro 6050’s action-based UI is similar to that already used in some Doro smartphones, allowing users to choose from a traditional menu or one that simplifies further with action based commands to take the user step by step through the task they want to complete.
In addition to familiar Doro features such as loud and clear sound, adjustable text size, well separated keys and an assistance button, the Doro 6050 is now equipped with an additional external screen that shows the time and who is calling, and displays notifications that a message has arrived.
Other features include a 3Mp interpolated camera with flash and enhanced lens, dedicated direct keys for favourite contacts, SMS, camera and torch, soft touch surface for a better grip, hearing aid compatibility and a blacklisting function.
Doro research has found that although an increasing proportion of seniors are considering buying a smartphone, there is still high demand for feature phones, with almost 40 per cent of seniors saying they plan to buy a feature phone as their next mobile. When choosing their next phone, seniors are looking for an assistance button (66 per cent), loud and clear sound (55 per cent) as well as extra-large keys (53 per cent).
Robert Puskaric, CEO of Doro Group, comments: ‘The Doro 6050, with an intuitive and action based menu system, offers a clear and user-friendly UI to improve the user experience. Its easy handling will especially excite senior users since it will allow for more independence and zest for life.’
Chris Millington, MD of Doro UK&I, adds: ‘The Doro 6050 is a fantastic update to the best selling and multi-award winning Doro PhoneEasy 612. Clearly we want to continue the much appreciated features of the PhoneEasy 612, such as the loud and clear sound, direct keys and ease of use but with some updated functions like a bigger screen and a better camera. It is our vision and our aim to enable seniors to lead an active and rich life – with the support of our devices and a UI that enables even more users to stay connected with loved ones.’
The Doro 6050 is available for UK retail from March 2017.