Convergence between Mobile, IT and fixed line remained a key focus for business MVNO and unified comms services distributor Gamma at the last stop of their annual roadshow in London.
At the event, their head of converged services Rob Davis, and their head of channel Andrew Smethurst outlined how their core level network control allows unrivalled mobility between mobile, fixed line and desktop.
Unlike rival SIP-trunking, PBX and call services which depend on app-based call switching, monitoring and recording, their network level solution ensures that any device can be intergrated regardless of OS and without any prior set-up beyond entering the SIM.
Speaking prior to the event Rob Davis stated, ‘we believe the new Gamma Mobile proposition gives our channel partners the best of both worlds. We recognise the importance of mobility in an increasingly converged world and see this new service as a core component and the foundation for Gamma’s converged offering moving forward, enabling us to take our portfolio of voice, data and mobile solutions to the next level.’
The reasons given by Gamma as to why dealers should be moving towards a converged approach include making customers more ‘sticky’ by intergrating more services with them, and also to negate reduced SIP-trunking revenue, which they are expecting to decrease in the future due to increasing market activity.
Other announcements at the Shakespeare themed roadshow titled ‘Much Ado about Gamma’ included details of their new Gold level partner status. This requires dealers to pledge to achieve £30,000 of monthly revenue through Gamma’s services in return for upgraded marketing support. This sits alongside their existing Platinum level service, which requires a £75,000 commitment.
Another key focus at the event was cloud services, with Amazon Web Services at the forefront and described by Gamma Cloud IT product manager Steve Ashley-Brian as ‘way ahead of their nearest competitors’ in terms of ability and scale. Gamma stated that while start-ups and enterprise level businesses have the resources and tech know-how to use AWS, the SMEs in the middle need the support of Gamma and its partners to make the most of the efficiency savings AWS offers. Gamma’s head of channel for value added resellers Matthew Worboys explained that Britain ‘is a nation of shopkeepers’ and that the strength of its SME sector is fundamentally different from the US, and means Amazon see Gamma as a key partner in reaching these hard to reach SMEs.
Other features on show included Gamma Academy – an online training resource, updates to Horizon – their hosted telephony service, fixes to previous mobile issues such as mobile payments and Gamma Accelerates – ‘out of the box’ marketing solutions for their partners.
Previous locations of the tour included Glasgow, Manchester and Birmingham.