Europe’s largest TV manufacturer, Vestel is to enter the European mobile device market with three devices ranges and is forecasting one million device sales in 2017 in Turkey alone.
Ranked in the top three global TV manufacturers, Turkey based Vestel produces sets under well known brands such as Finlux, Toshiba, Hitachi, JVC and Philips, and has UK relationships with large TV and white goods retailers such as major supermarkets, Amazon and Dixons Carphone.
The brand intends to leverage its established TV retail channels within the UK and Europe to make quick progress in establishing its mobile devices, adding that they are in advanced talks with operators, retailers and distributors. The company believes this rapid expansion will be aided by their European based, ‘highly automated manufacturing process’ which they predict will give the brand a competitive edge in both lead times and cost efficiencies.
‘Aimed at a broad demographic’, the ranges all feature 4G connectivity and are intended to penetrate the three key handset areas in Europe. This includes the entry level E series, mid range V series and a premium Z series led by their flagship device, the Z10 which features a 5.2 inch full HD display, a 13MP OIS camera, 4GB of RAM and 64GB of storage.
Vestel UK MD Matthew Lang outlined what the new devices mean for Vestel, stating, ‘Hugely important to our growth and development, this European line-up will enable us to tap into the rising demand for greater diversity and design-driven focus at the mid-to-entry levels of the market.’
Describing how the business intends to capitalise on this demand, he added, ‘Vestel’s vast, multi-sector supply chain will be key to our distribution strategy, enabling us to leverage a greater range of commercial opportunities. With such a vast network of mass market retailers, we have more scope to drive volume through national electrical chains and superstores.’
The brand marked its impending launch back at MWC by picking up a Guinness World Record for creating the world’s largest smartphone wall, with 500 of its 5.5 inch devices. Lang described this as ‘spectacularly illustrating the scale of our huge ambition.’
Pictured: Vestel chairman Enis Turan Erdogan accepts their Guiness World Record certificate infront of their smartphone wall.