8/1/2006 12:28:00 PM
Big ad push for Samsung Ultra
Samsung has earmarked £7.5 million to help promote its Ultra range of slimline handsets in the UK.
The manufacturer will launch a £1.5 million advertising campaign for the 6.9mm X820, claimed to be the world's thinnest phone, within a few weeks. A further £6 million has been set aside to promote the range as a whole, which includes the 12.9mm D900 and the 9.9mm D830.
The campaign will centre around the manufacturer's 'world's thinnest phones' claims and the Ultra sub-brand will be used to promote all three products.
Both the X820 and D900 handsets have begun shipping this week. The Carphone Warehouse has won a first-to-market exclusive on a silver variant of the 2-megapixel X820, while the 3-megapixel D900 will be available through all channels simultaneously. The clamshell D830, boasting similar specs to Samsung's current E900 but in a 9.9mm thin design, is expected to be available within weeks.