Vodafone makes business priority

Vodafone makes business priority
Vodafone is banking on its enterprise business to add more customers and 'sizeable revenue streams' in an increasingly competitive and saturated mobile market.

Head of enterprise mobility solutions David Hughes revealed that the enterprise unit was the 'fastest growing department in Vodafone' and had 'tens of millions' in services revenues for 2007 to 2008.

He predicted that in three to five years, enterprise would become a £100m business as Vodafone moved away from being a 3G operator and into the wider web services market. Vodafone's new Secure Remote Access service aims to provide secure network access for remote workers.

Vodafone claims a 55% market share in data connect cards, but said just 18% of businesses with laptops use them, of which 10% are Vodafone connections.

Vodafone has around 250,000 monthly data card users, but admitted that its 'prices have been relatively high', which the operator is addressing by dropping Mobile Connect pricing for broadband services to a £25-per-month flat rate and broadening its access up to 3GB.

Elaine Roberts, head of enterprise marketing, said Vodafone has a 46% market share in the enterprise market, with its dominance in the 'corporate heartland', in which the network has a 52% share. She said: 'It would be nice to grow further, but when you get too big people, start undercutting you and taking a small market. We need to focus on staying market leader as the market grows.'

Vodafone's retail stores are also encouraging customers to 'do more business' with 50% more minutes until 1 September, plus free Nokia E65s on Small Business 300 and above.

Written by Mobile Today
Mobile Today


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