11/6/2007 7:03:00 PM
Sony gets web-savvy
Sony Ericsson has made a concerted move to target web-savvy users with a new HSDPA-enabled phone, the K660i, and the MD300 – the manufacturer's first mobile broadband product with a USB interface.
The K660i, an HSDPA-ready phone with a two-megapixel camera, has illuminated shortcut keys that only become active when surfing the web, and desktop tickers that provide regular updates from a user's favourite websites. The handset will be available in Q1.
'Sony Ericsson's vision is to offer "Generation Web" a mobile internet experience that's rich, user-friendly and satisfying,' said Martin Winkler, head of web marketing at Sony Ericsson.
The manufacturer also unveiled the MD300, a mobile broadband modem that plugs into any standard USB port. With Microsoft Windows software and drivers built in, the card installs and configures itself when plugged in. This PC interface will also enable instant access through a pre-configured button to the PlayNow service.
Also on the cards are three new Walkman handsets: the W890i, W380i and W960i. The W890i has 2GB of music storage capacity and a 3.2-megapixel camera. The W380i clamshell has a 'Gesture control', which allows users to mute calls with a wave of their hands, and Media Manager PC software.
Sony Ericsson said the W380i and the K660i would be targeted at the high-end prepay market, with the W380i priced around £130.