A similar-sounding rival to Skype called ‘Vyke’ will set out to ‘cannibalise’ the UK mobile market when its marketing campaign begins in December.
Last month, Vyke signed a distribution agreement with Nokia and, following high levels of demand for 3’s
new Skypephone, it is looking to make its
own mark on the UK market.
Vyke’s software allows mobile users in Wi-Fi zones to make calls over the internet, with calls to UK mobiles costing less than 9p per minute.
Vyke’s business development VP, Aaron Powers (right), said that despite the UK market being one of the most defensive Vyke has seen, the Norwegian-based company will not be following fellow internet phone provider Skype’s lead by aligning itself with an operator or releasing a handset.
Separately, it was revealed earlier this week that as many as 10,000 Skype numbers in the London region would have to be disconnected as they had already been allocated to another telecoms company.