The mystery surrounding sales of the iPhone continues, with Apple making sure that its iPhone figures are not included in any charts or market research data, as interest in the device suffers from a post-launch slump.
Mobile understands that a total of 29,000 iPhones were sold in the first weekend of its launch, with O2 stores selling 18,000, Carphone Warehouse shifting 8,000 and 3,000 devices sold direct by Apple. Second-weekend figures are thought to be some way short, but are expected to pick up again in the run-up to Christmas.
It also emerged this week that 4,500 iPhones have already been paired with Vodafone Sims, although this hasn’t been confirmed. Vodafone sales director Tom Devine said: ‘We’re not sure if it’s just a bubble caused by imports.’
Carphone is believed to have raised the amount of commission it pays sales staff. Commissions have more than doubled to £12 in what appears to be a bid to boost sales.
The iPhone is the only handset not to be included in the industry standard GfK data, while the device has been conspicuous by its absence from Mobile’s Contract Tracker.
A Carphone spokesman said Apple had requested that sales figures not be released. A spokeswoman for O2 said that specific figures for the iPhone were never meant to be released. She said: ‘It’s only available on one network – it’s a unique product. That much detail is commercially confidential.’