12/5/2007 3:12:00 PM
Samsung aims for sport and music
Samsung’s newly appointed head of brand management for the UK, Max Bonpain, has revealed the company will target music and sport in 2008 to boost the brand.
Bonpain inherits a company that already has relationships with the 2012 Olympic Games and Chelsea Football Club.
Bonpain, who previously worked as a managing consultant within IBM’s global business services division, will be responsible for sponsorship across all of Samsung’s products.
He said: ‘We want to bring more customers into stores thinking about Samsung, not Nokia or Sony, and that’s my job.
‘Sport is a big tool to do that. Music is also an important area that we will be using.’
The creation of the role represents an extension of Samsung’s marketing structure in the UK.Bonpain will report to chief marketing officer Anthony Marsella, who also joined Samsung from IBM last year