12/5/2007 4:49:00 PM
Orange goes interactive
Orange will install an interactive multi-media device into the window of its Great Marlborough Street store. Mobile understands that a projector will show video clips of movies to customers outside the store, as well as offering other interactive activities such as Orange internet access.
Engineers have already installed equipment into the store, including a projector. A source told Mobile that clips of Matt Damon’s Bourne Ultimatum film is among the material that will be shown and that the device is only expected to be on when the store is closed for passers by to use. He added that it is expected to be up and running this month.
An Orange spokesman said: ‘Nothing has been confirmed as of yet.’ He added: ‘Orange is just looking at new ways to demonstrate multi-media.’