Nokia leads prepay push

Nokia leads prepay push

The Nokia 6300 is the most popular of the manufacturer's handsets leading the prepay charge, selling for £30 less in shops than its price on the trading market.

It comes as the battle for a bigger share of the pay-as-you-go market enters the final phase of the all-important fourth quarter.

Nokia devices dominate trading website GSM Exchange’s chart with six of the top 10 places taken up by handsets from Nokia, from ultra low-end devices like the 1112 at an average price of £16.41 and the 2610 at £23.88, to the opposite end of the scale where the N95 is enjoying brisk business at £313.77.

Nokia’s ubiquitous mid-range handset, the 6300, is trading at an average price of £91.36 according to data from GSM Exchange. Box breakers will have noticed that the handset is on sale at Carphone Warehouse for only £59.95 with £10 airtime, on O2.

Carphone is also offering two-for-one deals on prepay: two LG KG800 Chocolates are being offered for £80, and two Nokia 2310s for £25.

Carphone is trying to claw back its position as the UK's number one prepay retailer after it emerged that Argos had leapfrogged to the top.

Data from market research company GfK suggests that handsets costing less than £30 will account for 30% of pay-as-you-go phone sales in December, a significant number as prepay is expected to account for 70% of the 3.5 million total handsets sold during the final month of the year.

See the Data and Trends section of our website for more industry facts and figures.

Written by Mobile Today
Mobile Today


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