12/17/2007 12:45:00 PM
End of an era at O2
Three of O2’s most influential executives are moving on to take other positions within the broader Telefónica business, while a new CEO takes over the UK operation.
Following the announcement of UK CEO Matthew Key’s ascension to group CEO of all of O2’s European operations, the operator’s sales director Mark Stansfeld (pictured, left) and customer director Cath Keers (pictured, right) are also set to step into group positions.
Keers’ job was effectively marketing director, and she has been credited as one of the most valuable individuals in establishing the O2 brand from the shadows of BT Cellnet. One of her career highlights was presenting the idea of sponsoring the former Millennium Dome to the O2 board.
Keers will join Key at O2 Europe to become a non-executive director, while Stansfeld will take on the role of non-executive director of O2 UK and will not be involved in the day-to-day running of the business.An O2 spokesman said: ‘Mark is still going to play an important role in the business, being on the board and providing advice and guidance and challenging decisions that the business is making. He is going to have a crucial role, but it is a non-executive role so it’s not day to day.’