Samsung’s UK director, Mark Mitchinson, has revealed the company is aiming for a market share of up to 30% next year, and forecasted that the customer service area will be a particular focus for the mobile industry next year.
Mitchinson was speaking to Mobile for our ‘Predictions of 2008’ feature. Here are his comments in full:
‘We aim to produce more flagship devices with the right mix of products, and are aiming for a market share of between 25-30%.
‘The operators will be looking at consolidation and retention rather than acquisition on the whole. The market is at saturation point and they are relatively happy with what they have. It will be interesting to see how aggressive 3 is – any significant acquisition will come from them. The others won’t be as aggressive.
‘This year is all about keeping customers happy – the need for quality customer care will increase next year. Good customer care has been lacking recently – if you don’t keep them happy they will go elsewhere, it’s the same in any industry.
‘Another focus is making sure consumers have the right handsets. One of the main challenges is to make sure sales people can spend quality time with the customer, and can still make the volume of sales that they need to make.’