Currys’ mobile sales ‘growing steadily’

Currys’ mobile sales ‘growing steadily’

Currys’ mobile phone sales are continuing to grow, despite yesterdays £50 million profit warning from parent company DSG following a ‘disappointing’ Christmas period. 

Mobile phone sales have ‘grown steadily’ and games consoles have been in ‘good demand’, but there was a low level of demand for laptops, despite massive broadband deals. 

A spokesman for DSG said: ‘Sales of mobile phones continue to grow steadily - and this specifically includes the 11 week period reported on yesterday.’

The spokesman added that DSG would ‘absolutely not’ look to make cuts with its mobile partners. He said: 

‘The communications category will continue to be integrated into the core electricals business, and in the coming months we will consolidate our relationships with suppliers and enhance our training and product awareness for store colleagues.’

Currys currently offers contract and prepay deals with Orange, T-Mobile, and Vodafone, as well as contracts with 3, and prepay deals with Virgin Mobile.

One incentive offered by Currys and PC World was £300 off laptops for customers who signed up to Orange’s broadband service. The offer has since ended.

The DSG announcement comes after Carphone Warehouse shifted the emphasis on its broadband giveaways from laptops to games consoles such as Sony Playstations and Nintendo Wiis.

During yesterday’s announcement, DSG group chairman Sir John Collins appeared to vindicate Carphone’s decision when he reported ‘good demand for games consoles’.

Sir John added: ‘Sales in UK computing were very disappointing with lower demand for laptops in the pre-Christmas gifting period, but good demand for games consoles and digital photo frames. Driven by promotions, sales of laptops improved in the post Christmas period.’ 

Written by Mobile Today
Mobile Today


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