Argos fails in Woolies ad challenge

Argos fails in Woolies ad challenge

Argos took the prepay battle off the high street when it complained to the Advertising Standards Authority (ASA) about Woolworth’s claims to have knocked £30 off a Sagem handset.

Argos complained to the ASA about a Woolies advert for a Sagem my401c that claimed ‘£30 off’ the device, indicating that the price had been cut from £79.99 to £49.99.

Argos questioned whether Woolworths had ever sold the phone at the full price of £79.99.

Woolworths responded by providing data from their stock management system that showed the Sagem handset had been on sale at the non-discounted price of £79.99 from 21 January 2007 to 5 March 2007.

The ASA concluded that the '£30 off' claim was genuine, and Argos’ complaint was not upheld.

Written by Mobile Today
Mobile Today


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