1/9/2008 12:51:00 PM
Free laptops not working
Subsidised laptops don’t appear to have the same effect as subsidised mobile phones, according to comments made by Dixons Store Group (DSG) and reports of slow sales of free laptops at Carphone Warehouse.
DSG, which issued a profits warning last week, said its £300 discount on laptops on Orange broadband deals didn’t make the impact that was expected. The Group ended the deal after slow sales on the promotion.
Carphone has also downgraded its heavily promoted free laptop deal with AOL subscriptions on long contracts after a sluggish take-up.
A huge campaign for free laptops with long AOL broadband contracts,
which covered press and outdoor advertising, failed to make an impact. Retail sources at Carphone reported slim interest in the promotion.
Carphone had brokered the deal for Dell laptops with former Motorola handset boss Ron Garriques, who is now president of Dell’s consumer business.