1/9/2008 5:01:00 PM
Mitchinson takes Samsung VP role
Mark Mitchinson, Samsung UK ’s general manager, has been promoted to become VP for Samsung’s mobile operations in the UK .
The announcement was made this afternoon (Wednesday) by Samsung’s PR company.
Mitchinson has presided over a period of sustained growth in market share for Samsung in the UK , and is credited by rivals for managing relationships with networks and retailers without surrendering Samsung’s margins.
The manufacturer has had a strong period of consistently holding around 20% market share in the UK with a handset portfolio at the mid to high end, and managing handset life cycles.
Mitchinson has secured several global launches in the UK for flagship Samsung phones in recent years. He had worked for Nokia prior to joining Samsung several years ago.