1/14/2008 11:15:00 AM
Sharapova signs for Sony Ericsson
Sony Ericsson has signed up Russian tennis ace Maria Sharapova as the company’s first global brand ambassador.
20 year-old Sharapova has signed a four-year deal with the handset manufacturer to star in brand campaigns. She will also work with Sony Ericsson’s design team on a number of products and accessories.
Sharapova said: ‘Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.’
The off-court agreement complements Sony Ericsson’s six-year $88 million global title sponsorship of the WTA Tour which was signed in January 2005.