Sharapova signs for Sony Ericsson

Sharapova signs for Sony Ericsson

Sony Ericsson has signed up Russian tennis ace Maria Sharapova as the company’s first global brand ambassador.

20 year-old Sharapova has signed a four-year deal with the handset manufacturer to star in brand campaigns. She will also work with Sony Ericsson’s design team on a number of products and accessories. 

Sharapova said: ‘Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.’ 

The off-court agreement complements Sony Ericsson’s six-year $88 million global title sponsorship of the WTA Tour which was signed in January 2005.

Written by Mobile Today
Mobile Today

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