1/14/2008 1:22:00 PM
3 closes down 107 Superdrug concessions
3 is scrapping almost all of its concessions in Superdrug stores within the next couple of months, as it looks to put all its direct focus on standalone stores.
Over 100 concessions will be shut down, with consultation talks set to begin with an estimated 270 to 300 staff members, with some possible job offers in standalone stores.
3 is keeping 20 concessions open, while 107 are closing. The decision appears to be made after sales confirmed the view that 3’s often technical products, such as Skype phones and high-end 3G devices, didn’t seem to be a natural fit with Superdrug’s typical customer.
3 invested heavily last year to lift its standalone store base to 270, and is aiming to grow that to around 300 this year.
A spokesman confirmed the news, adding: ‘Some of those concessions are working well, so we’re keeping them, but there’s duplication in some areas with our new standalone stores.’
Mobile tipped the announcement last month, with the news that Hutchison Whampoa, parent company for both 3 and Superdrug’s parent, AS Watson, had cleared the beauty and chemist retailer to broker its own prepay deals.
Superdrug has started selling low-end prepay handsets from other networks through a deal with 20:20.