Yahoo! and T-Mobile combine in advertising deal

Yahoo! and T-Mobile combine in advertising deal

T-Mobile and Yahoo! have announced a partnership which will see the first graphical advertising appear on T-Mobile’s internet service.

The advertisements will appear on the Web’n’walk service in the first half of 2008. Yahoo! and T-Mobile hope the partnership will offer advertisers more targeted advertising to Web’n’walk users.

Phil Chapman, Director of Marketing at T-Mobile, said: 'Mobile advertising is a key area of development for T-Mobile in 2008, and this partnership with Yahoo! shows our commitment to making this strategy succeed.'

The Web’n’walk service was the UK’s first service to offer people unlimited access to the entire internet on a mobile phone. 
Written by Mobile Today
Mobile Today


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