1/17/2008 11:20:00 AM
Yahoo! and T-Mobile combine in advertising deal
T-Mobile and Yahoo! have announced a partnership which will see the first graphical advertising appear on T-Mobile’s internet service.
The advertisements will appear on the Web’n’walk service in the first half of 2008. Yahoo! and T-Mobile hope the partnership will offer advertisers more targeted advertising to Web’n’walk users.The Web’n’walk service was the UK’s first service to offer people unlimited access to the entire internet on a mobile phone.
Phil Chapman, Director of Marketing at T-Mobile, said: 'Mobile advertising is a key area of development for T-Mobile in 2008, and this partnership with Yahoo! shows our commitment to making this strategy succeed.'