Poor retail climate blamed for Carphone's missed targets

Poor retail climate blamed for Carphone's missed targets

Carphone Warehouse’s profits and revenue during the run up to Christmas were below forecasts, with the company blaming the general gloom on the high street and flat prepay sales.

Carphone sold 3.6 million handsets in the last three months of 2007 – up 11% from the same period in 2006, but the company missed forecasts of a 15% rise.

Store sources within Carphone said the company didn’t sell as many iPhones as expected – the device Carphone management pinned its hopes over the Christmas period. CEO Charles Dunstone said the iPhone was valuable in increasing footfall when there were relatively few people on the high streets.

One Carphone staffer said: ‘We work in one of the bigger stores in our area and only sold one or two over the Christmas period. Our target last week was to sell 36 and we only sold one.’

Full story in Thursday's Mobile.

Written by Mobile Today
Mobile Today


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