1/21/2008 5:06:00 PM
Carphone says free laptops and PSPs boost demand
Carphone Warehouse has been bundling free laptops and PlayStation 3 consoles in its broadband and mobile deals, but CEO Charles Dunstone said the company is only offering the devices to customers in areas where it could offer unbundled AOL (which offers a better margin for the company).
Speaking after last week's results, he said: '[Bundling] laptops and PlayStation 3s has been very successful. We have [required] a pretty high credit score because we were pretty nervous about these things disappearing.'
He also said the free laptops and games consoles helped boost footfall. 'We've changed the market, and it plays to the strength of the retail business so [free laptops and consoles] are here to stay.’