iPhone magic can’t turn tide for Carphone sales

iPhone magic can’t turn tide for Carphone sales

Carphone sold 3.6 million handsets in the last three months of 2007 – up 11% from the same period in 2006, but the company missed forecasts of a 15% rise.

CEO Charles Dunstone said the iPhone was valuable in increasing footfall when there were relatively few people on the high streets.

He added: ‘Prepay is a bit lighter than some people anticipated. I’ve been calling the end of prepay for some time, but I think the carriers are [now] switching to subscription rather than prepay.

‘We [still] connect several million prepay phones – but there was a move to subscription as consumers’ belts-tightened,’ Dunstone said.

On the contract front, the slowdown on the off-the-page market through Carphone’s brands, E2save and OneStop (which was recently merged into E2save) also affected sales.

Written by Mobile Today
Mobile Today

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