1/23/2008 11:31:00 AM
Sky broadband comes to Phones 4u
Phones 4u will start selling packages from Sky as it looks to establish itself as an independent provider of broadband as well as mobile services.
The retailer is currently selling Sky’s TV, broadband and fixed-line phone packages in six stores in the Midlands in a three-month trial.
The Sky venture further cements the belief that Phones 4u is turning to broadband packages to ease its dependency on the traditional mobile market.
Sky’s ‘See, Speak and Surf’ packages are being offered in stores in Birmingham, Dudley, Coventry, Solihull, Stourbridge and Kettering.
Mobile reported in December 2006 that Phones 4u was in discussions with broadband providers about adding their services to its stores. It agreed broadband deals with BT, Orange and Tiscali last year, but Sky would be the biggest coup. Sky surpassed the one million subscriber mark for its broadband business in October last year – just 14 months after it first added broadband to its suite of services. The company claimed it was the fastest subscriber growth in the broadband market.
Sky refused to comment on how the trial was going so far, but a spokesman said that the company would consider rolling the offer out to more stores should it prove successful.
A Phones 4u source told Mobile that broadband would be a major focus for the business this year, after comments made by retail director John Welsh at a recent senior staff meeting.
The source revealed that targets on broadband services have been increased threefold. He said: ‘We’re going to go broadband crazy this year. We’re going to be marketing ourselves as “the biggest choice of broadband” and the targets have been pushed right up. Our target was one a day and now it’s three a day.’
Phones 4u chief executive, Tim Whiting (pictured), has previously said that one the company’s biggest assets is the sales force it has on high streets, and would leverage that for products and services that fit with the Phones 4u brand and customer profile.