1/31/2008 5:38:00 PM
Samsung's Armani phone achieves strong early sales
Samsung has said its new high-end Armani P520 handset is achieving strong early sales and the manufacturer expects a further boost from an advertising campaign launched last week.The adverts, which Samsung says are targeting consumers in their mid-late twenties and early thirties, have appeared in online and press publications including the Sunday Times and Arena magazine.
The handset is being sold in Carphone Warehouse and Phones4u and has been available on Vodafone. It is being rolled out to Orange this week.