2/4/2008 11:21:00 AM
3 and O2 create the UK’s largest open access mobile video community
3 and O2 will merge their user generated video offerings, SeeMeTV and LookAtMe, into a newly branded service called Eyewibe.
The new version of the service will remain similar to what was offered by the operators previously – users of both services can upload videos and get paid 10p every time their video is downloaded by another user.
So far the SeeMeTV and LookAtMe have created 32 million downloads.
Yospace, the company behind the technology is in the process of merging the content from the two operators and will officially launch Eyewibe next month.
Subscribers on other networks can also access the videos on the service, but will have to pay for any data used.
David Springall, founder and CTO of YoSpace said: ‘With a single brand and open access we can deliver a clear message to consumers. With two operators joining up the service is likely to be more successful.’
The new service will include additional community features. Users can create their own profiles and communicate with each other via chat or messaging.
Yospace’s parent company, Bauer has dedicated a £1.2 million marketing budget to the service, with advertising campaigns on TV, radio, online and on operator portals running for six months.